Matchroom Boxing joins an already impressive client roster that includes Heavyweight World Champion Anthony Joshua, Britain’s most decorated Olympian Sir Bradley Wiggins, England rugby fly half George Ford, Watford Captain Troy Deeney, IndyCar driver Max Chilton, Crystal Palace forward Wilfred Zaha, ISM’s stellar stable of Golfers and Cricketers, Unique Sports Management, Turkish Airlines and The Omega European Masters.
“This is a big moment for SoapBox London,” said Bell. “We have been working with Eddie Hearn and the team at Matchroom for a number of years now so it is fantastic to solidify a formal relationship between the two companies. “There is no doubt that the huge revival in British boxing has been driven by the team at Matchroom and there is no boxing promoter bigger in the UK. We are looking forward to using our expertise to generate even higher levels of coverage.” “I am delighted to be working with SoapBox London,” said Hearn. “Andy, Rowan and the whole team have done a fantastic job for all their clients and I believe that working with SoapBox will elevate our events and fighters to a whole new level.”